Award Winning Blog Styling You Launches Fashion Label
by Sian Yewdall
March 05, 2019
Styling You the Label is a new fashion brand aimed at helping women maximise their wardrobes and take the stress out of the daily what to wear question.
Styling You’s Nikki Parkinson has always been about encouraging her followers to cover off on wardrobe basics before being seduced by the show-pony pieces, so it makes sense that Styling You The Label is all about the basics. But these basics will be far from boring.
“We are designing and producing quality, easy-care pieces that will make your everyday and travel style so easy. Most of the pieces are made in Australia (winning!) and, yes, leopard print is very much a neutral,” says award-winning businesswoman, blogger and author, Nikki.
“We’re flipping the fashion industry’s typical seasonal launch pattern by launching with a 30-piece (20 styles) collection of clothes that can be worn when we launch – in February. Our ultimate aim is to always have in stock a trans-seasonal collection of wardrobe essentials that is there for you for the every day and for travel, no matter what the time of year.”
Nikki started the popular Model and Me posts on her blog and the #everydaystyle hashtag community on Instagram to offer a different fashion marketing perspective.
“In our campaign we’re also including an Australian fashion first – we’ve photographed our collection on women sized in every size that we’re stocking (8-18). Our models are all of different ages, heights and shapes,” she says.
What Nikki hears every day from the Styling You community is that fashion marketing does not speak to them, that women over 30 can’t visualise themselves in a garment that they’ve only seen on an 18-year-old, size 6, super tall women.
“My hope is that my customer can identify with one or two of our models and be inspired to try a clothing piece they otherwise wouldn’t have.”
We have also teamed up with Queensland’s oldest charity, The Lady Musgrave Trust. $10 from every sequinned logo tee sold will be donated to this organisation that provides shelter for young homeless women and children.