Woman Rising: Cinzia Cozzolino
by Sian Yewdall
January 03, 2019
Meet Woman Rising Cinzia Cozzolino Founder of Smoothie Bombs (company: Nutrition Darling).
Firstly, let’s get the facts:
Full Name: Cinzia Cozzolino
Business: Nutrition Darling
Q: What was your journey before launching Smoothie Bombs?
Before Smoothie Bombs I was a single Mum of two gorgeous girls, trying to make ends meet, so I could provide for them. I went back to university at the age of forty-two to study nutrition
Q: We absolutely love your business story which doesn’t follow the traditional path of having an idea and working on it to make it happen, it seemed to happen more organically. Almost by accident.
Can you take us back to the beginning and share how you moved from creating a product to provide nutrition for your family to a global business?
It really did happen organically. I came up with this smoothie booster recipe that was working in my household and friends of mine that owned cafés became interested in using them for foodservice.
I started off with one flavour – The Motivator Raw Cacao – then, I was asked if I could come up with more flavours for their smoothie menus.
In 2015, I decided I wanted to share the product with other families to solve the fussy eater problem in their homes. I came up with the tube concept and packaged the five Smoothie Bombs inside them.
We’ve been gaining momentum for a few years from social media and now lots of big companies are asking to stock the product!
Q: The idea of going full-time with a small business is such an overwhelming idea. How did you make it feasible? What steps did you take to prepare, and how did you know you were ready?
I actually started the business by making raw cakes and muesli for the cafés I waitressed at. The raw cakes gave me the cash flow to focus on the Smoothie Bombs. I knew I was ready when the demand was getting out of control. I knew I had to go all in and take the risk.
Q: You now work with your daughter and are growing the business together. Can you share a bit more about working together and how it works for you both?
It’s amazing to be able to learn and grow with my daughter. We often joke about how if she hadn’t been a fussy eater we would not have had a business. We get along really well and know each other’s strengths and weaknesses.
Q: What are some of the lifestyle changes you had to make in order to create the business you have today? Can you share some of the personal growth strategies you’ve undertaken?
Running a business is time consuming. I’ve made some sacrifices such as a social life to be able to give my all to the business. I’ve learnt a lot about how to take care of myself while dealing with stress.
Q: What keeps you motivated to keep going through these challenges and inspires you to serve others?
As a nutritionist, I want to help Mums get good food into their families easily. No matter what gets thrown at me, this is my vision and I’m determined because of it.
Q: Do you ever doubt yourself, even now with a million-dollar brand and company?
I don’t allow myself to doubt. I just go for it and work it out from there.
Read the reminder of the interview in Issue 3: Your Savvy Start-Up.